To modify labeling and advertising requirements for watches.

This bill would change how watches are labeled and advertised to ensure the "Country of Origin" reflects where the watch was actually manufactured. Under this proposal, the Federal Trade Commission would be required to use "substantial transformation" standards—the same rules used by U.S. Customs—to determine which country's name appears on the label. For consumers, this means the "Made in" or origin labels on watches would become more consistent with other imported goods, providing clearer information about where the product was primarily built or transformed.