Safety is Not For Sale Act

The Safety is Not For Sale Act would establish new rules for how automakers sell optional safety features in vehicles. Under this proposed legislation, manufacturers would be prohibited from offering optional safety features unless they either sell them separately from non-safety features or include them as standard equipment on all models. Additionally, automakers would be required to clearly and separately disclose the cost of any optional safety feature to buyers, rather than bundling it with other features or hiding the price.

The bill would take effect 180 days after enactment if passed. Violations would be treated as unfair or deceptive practices under the Federal Trade Commission Act, allowing the FTC to enforce the rules. States would also be permitted to bring civil actions on behalf of their residents to enforce the law. The legislation is currently under committee consideration and has not yet been voted on by the full House.