Media Marketing Accountability Act of 2001

The Media Marketing Accountability Act of 2001 (S. 792) would make it illegal for entertainment companies to target children when advertising adult-rated movies, music, or video games. Under this bill, the Federal Trade Commission (FTC) would treat such marketing as a "deceptive act," unless the company follows a voluntary self-regulatory system approved by the government.

For citizens, this legislation would mean stricter oversight of how media companies promote violent or sexually explicit content to minors. The bill would also require the FTC to regularly study and report to Congress on which specific producers or distributors are marketing adult products to children, potentially leading to fines or enforcement actions against companies that do not comply with marketing standards.