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The ADS for Mental Health Services Act would require large digital advertising platforms—including social media sites, search engines, and websites with over 100 million monthly users—to submit annual reports to the Federal Trade Commission detailing their public service advertisements related to mental health. These reports would include the number and percentage of mental health ads compared to all advertisements, the estimated dollar value of such ads, and information about ads promoting free mental health resources or addressing issues like suicide, self-harm, eating disorders, and substance abuse.
The Federal Trade Commission would then compile this data and submit a publicly available summary report to Congress within 180 days of receiving the platform reports. The bill aims to increase transparency about how major digital platforms promote mental health resources and to incentivize them to allocate more advertising space to mental health support messages. By making this information public, the legislation seeks to ensure citizens are better informed about available mental health resources and support.
The bill has passed the Senate and is now being considered by the House. It includes protections for user privacy, explicitly stating it does not supersede existing privacy or data security laws. The reporting requirements would sunset five years after the law takes effect. The Congressional Budget Office estimates the cost of implementing the bill would be less than $500,000 over the 2025-2030 period.
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Held at the desk.
Dec 10, 2025
Held at the desk.
Dec 10, 2025
