A bill to direct the Federal Trade Commission to conduct a study and submit to Congress a report on unfair or deceptive acts or practices that may be prevalent in the advertising or marketing of firearms and to issue regulations to prohibit unfair or deceptive acts or practices related to the advertising or marketing of firearms, and for other purposes.

This bill would direct the Federal Trade Commission to investigate whether unfair or deceptive advertising and marketing practices are common in the firearms industry. The FTC would then be required to submit a report to Congress detailing its findings about these practices. Following the study, the bill would authorize the FTC to issue regulations prohibiting unfair or deceptive acts and practices related to firearms advertising and marketing. The bill is currently in the early stages of the legislative process, having been introduced in the Senate and referred to committee. If enacted, it could result in new federal rules governing how firearms are advertised and marketed to consumers, potentially affecting both manufacturers and retailers in how they present their products to the public.