NO FAKES Act of 2025

The NO FAKES Act would establish legal protections for people's voices and visual likenesses against unauthorized use in artificial intelligence-generated content, commonly known as deepfakes. If enacted, the bill would create property rights over digital replicas of individuals and make it illegal to distribute or create AI-generated copies of someone's voice or appearance without their consent. The legislation would hold both creators and distributors of unauthorized digital replicas liable in civil lawsuits, and would establish a notice-and-takedown mechanism allowing people to request removal of deepfakes from online platforms.

The bill addresses concerns about AI technology being misused to impersonate people, defraud families, manipulate images, or create fake recordings of artists and public figures. It would apply to various forms of media including music, photography, and audiovisual works. The measure includes specific protections for minors, limiting license durations for individuals under 18 years old. Currently under committee consideration in the Senate Judiciary Committee, the bill has bipartisan support but faces uncertain prospects for passage.